Creating a strong and identifiable personality that can be implemented into company wide resources to show who you are as a company.
Look & Feel
Choosing color, typeface, imagery and more that will convey the look & feel of a new brand identity bring the personality to life across digital and print media.
Resonance
Connecting media by implementing an updated brand identity with a new look & feel bring resonance to potential clients, and product users through visuals seen across any and all marketing platforms.
BenefitsApp Rebrand
Rebrand Example 1
Below you will see the different aspects of a company rebrand created and implemented by Madeleine for Baltimore based tech startup BenefitsApp. A mobile benefits solution for human resources, turned into a white label product that creates an ease of use and access to information across multiple verticals in the app space.