Creating a strong and identifiable personality that can be implemented into company wide resources to show who you are as a company.
Look & Feel
Choosing color, typeface, imagery and more that will convey the look & feel of a new brand identity bring the personality to life across digital and print media.
Resonance
Connecting media by implementing an updated brand identity with a new look & feel bring resonance to potential clients, and product users through visuals seen across any and all marketing platforms.
Work Examples
Madeleine Rebrands BenefitsApp
Below you will see the different aspects of a company rebrand created and implemented by Madeleine for Baltimore based tech startup BenefitsApp. A mobile benefits solution for human resources, turned into a white label product that creates an ease of use and access to information across multiple verticals in the app space.